Everyone has lore.

Keep  the  voices  of  the  people  you  love.

Send a question to your grandmother, your dad, your best friend, or your future self. They record their lore in their own voice. Keep it forever, in a private voice journal built to outlive us all.

Built by a small team in BrooklynComing to TestFlight this spring

Lore
Asked of Grandfather
The Year You Met Grandma
2 minutes 14 seconds
Recording · Voice Only
0:48 2:14
"Tell me about the night you knew you were going to ask her."
Why Lore Exists

We don't lose people all at once. We lose them in pieces. A story we forgot to ask about. A voice we never thought to record.

Lore was built for the conversations you keep meaning to have.

Process

Three steps. A lifetime of voices.

We removed every friction we could find, then removed three more.

01

Send a question.

Pick from a curated library of questions designed to unlock the stories people forget to tell — or write your own. Send via iMessage in one tap.

02

They record.

Your loved one taps the link, opens the page in their browser, taps record. No app to install. No account to make. Just their voice, captured exactly as it sounds.

03

You keep it forever.

Recordings are organized into a private voice journal — searchable, beautifully laid out, and yours. Listen back across years. Share when you choose.

What Makes Lore Different

The voice memoir app Grandma doesn't have to download.

We obsessed over the part everyone else gets wrong: the recipient experience. Because the people whose stories matter most often aren't the ones downloading new apps.

  • No installs. No accounts. Just record. Recipients tap a link in iMessage, record in their browser, and you have it. They never see a sign-up wall — because we don't put one in their way.

  • Designed for two people, not one. Use Lore to interview your loved ones — or to record your own answers when no one is around to ask. One app, both directions, one private archive.

  • Built like an heirloom, not a feature dump. Every detail — from the typography to the recording player to the way questions are written — is made to feel like something you'd keep on a bookshelf.

We compared every alternative. None of them do all three. We checked.

What You Keep

A private library of voices, beautifully kept.

Lore
Welcome back,
Abdullah
Latest
Stories from Mom
12 recordings · 1h 24m
In Progress
Dad's Childhood
3 questions sent
For Yourself
Letters to Future Me
7 entries
JOURNAL
A Journal For
My Mother
"Twelve recordings, captured across the past nine months. Each one a window."
RECORDING 04
Where you grew up
3 min · December
RECORDING 05
What scared you most
5 min · January
PLAYING
FROM MY MOTHER
"Tell me about the day you and dad first met."
1:24 3:48
For the Moments Worth Keeping

Three kinds of stories, one private archive.

"Tell me about the night you met grandma."

For grandparents.

Capture the stories that don't survive in photo albums. Invite them with a tap, and let them speak. Every laugh, every pause, every accent — kept exactly as it sounds.

"What was I afraid of when I was twenty-seven?"

For your future self.

Record your own answers. Build a private journal that future-you will be grateful past-you started. The kind of memory time can't soften.

"Record a message for the baby's eighteenth birthday."

For new parents.

Capture what you want to say now, scheduled to deliver years from now. Let them hear your voice from when they were small — even if you forget the words yourself.

The Stories We Almost Lost
“ ”

I asked my grandfather what he was like at my age. He talked for two hours. I wish I'd been recording every minute.

L
Lena · beta user, Brooklyn

My mom passed last year. I have hundreds of photos of her. I don't have a single recording of her voice. I started Lore so my kids would have one of mine.

M
Marcus · beta user, Austin

I sent my dad a question about his childhood. He recorded for forty minutes. I learned things I'd never heard in thirty-eight years of being his daughter.

P
Priya · beta user, Toronto

It's the first app that ever made me cry on the second screen.

J
James · beta user, London
The Landscape

Lore is what happens when you start with the recipient.

StoryWorth-style

Email · Text-based

  • Email-based questions
  • Recipient writes by hand
  • Output: a hardcover book
  • Recipients aged 60+
  • Text, no voice

Lore

Voice · Browser-native

  • One-tap iMessage delivery
  • Recipient records voice in browser
  • Output: a private living archive
  • Anyone who can tap a link
  • Voice, kept exactly as spoken

Voice Memos / DIY

Solo · Unstructured

  • No question framing
  • You record yourself only
  • Output: untitled .m4a files
  • Just you
  • Voice, but lost in your camera roll

We don't think the alternatives are bad. We think they're built for a different problem.

Be Part of the First Chapter

Start your archive today.

Lore launches on the App Store this spring. Join the waitlist for early access, founder pricing, and the first hundred questions, written by us.

No spam. One quiet email a month, until launch.

Private by Default Made in Brooklyn No Ads, Ever